Castletown Shopping Centre, Townsville QLD

Marketing tenancies using 3d visualisations and test fits.

 

Form and Fellow were engaged by Castletown Shopping Centre to plan, conceptualise and visualise potential tenancies for the planned extension to the centre. Working with the building architects and RDM (retail design managers) we were tasked with the spatial planning and interior design of open spaces along with developing ideas for potential tenancies helping to attract retailers to lease the spaces.

Scope:

  • Spatial planning

  • Interior design

  • 3d visualisations

  • Finish and furniture selection

  • Shopfront and signage design

  • Collaboration with architects and retail design managers

 

Creating indicative visualisations of retail stores enabled leasing managers to better market and sell the tenancy opportunities to retailers.

Design included:

  • Eateries

  • Retail stores

  • Cafes

  • Kiosks

  • Shopfronts and signage

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