All About Eve, Westfield Knox, VIC + Sunshine Plaza, QLD
A flagship store and new design for Australia wide roll-out.
AAE have been a well known successful brand for decades. In 2023 they launched their first branded store in Knox Melbourne.
They wanted to hit the market with impact and express the brand identity. We've designed a store for All About Eve that's both fresh and familiar, striking a balance between the brand's rich legacy and a modern aesthetic.
Inspired by the inviting Victorian boutique street windows of yesteryears, which often featured tiled storefronts, raised displays, and a welcoming entrance, we've given these classic elements a contemporary twist. We've brought back checker-tiled floors, paired with luxurious fabrics and plush carpets in the fitting rooms.
To add a modern touch, we've introduced clean white curves, sculptural fixtures, and counters, creating a space that seamlessly Blends the best of tradition and innovation.
The successful design and fit out of the first All About Eve store was well received by clients, customrers and the shopping center alike. We are proud to have delivered on time and on budget.
Following the successful fit out of the flagship store in Knox, VIC we have since delivered a second store in Maroochydore, QLD along with the designs for shop in shop installations to be rolled out across Australia.
Scope:
Design the new look All About Eve to be rolled out across Australia
Design the new store at Knox
Lighting design
Design all new custom fixtures including racks and display
Custom Point of Sale design
Functional floor plan which generates sales
